Is it worth having a photoshoot for your brand?
I started my brand in February 2021. I was a complete novice. I just guessed my way through all my decisions, and yes, some of them paid off, others failed miserably.
When you start something new you really have to be careful with money and when funds are limited we skip massive parts of what is essential for our business growth.
So, back to my question — is it worth having a photoshoot for your brand?
Well, if you had asked me a year ago, or even 6 months ago I would of said absolutely not! Save your money.
Now? Oh my goodness, do it! It is so worth it!
Now, I know photography, I was a wedding photographer for nearly 2 decades — but branding? Nope, thats something completely different.
What I didn’t appreciate was that branding is much more than a logo. Branding cuts deep. It’s how you want the world to view you and your business. The colours, the energy, the perception. It is all incredibly important.
My business is based on helping other people improve their mindset and then maintaining a positive mindset. The bulk of my business is online, with my members logging on to my online portal and accessing various courses and downloads that I have created. It’s faceless to a degree, which makes my branding all the more important.
I need to show my members that I am a real person, with real experiences and real emotions. I need to show them I am approachable and here for them as I do offer 121 sessions also. This all needed to be shown in my branding. Not just a logo.
This is where my brand shoot came to life! I worked with a fabulous photographer Heloisa Quadros and what I loved about Heloisa was that she took so much time and effort to understand who I was a person and my background. She wanted to understand what lead me to start my business and why my passion is mindset. Heloisa wanted to portray me perfectly for my brand, as ultimately, my brand is me!
The next level of my branding was my appearance. I needed to look and feel the part. I live and breathe my brand every day, so I needed to show that. I teamed up with The Happy Stylist — yep, I got a stylist! And it was the best thing! Bridget worked with my brand AND my personality and found the right clothes to suit both! Honestly, it was life changing! I lost 2 dress sizes instantly from wearing the right fitting clothes!
And then the last ultimate luxury — I got my wonderful friend Jenna to do my hair and make up.
I felt like a super model for the day.
The whole experience was brilliant. Strong woman working together to create something amazing.
I now have a catalogue of hundreds of branded photographs to choose from. For the forseeable future I don’t have to worry about the right photo for my posts I have them. They are on brand, in my brand colours, showing the world what I want to show.
So, are brand shoots worth it? ABSOLUTELY!
Is a personal stylist worth it? ABSOLUTELY!
Is it worth getting your hair and make up done? ABSOLUTELY!
Already I can feel my business changing, growing, evolving.
This shoot has giving me a huge confidence boost.
I now feel like a legimate business. I understand my brand better than ever. I am more focussed. I have more clarity. I have even more determination to help more people and be succesful.
Another massive bonus of my brand shoot was this fabulous showreel. An easy ‘all in one place’ explanation of what it is I do. I can post this all over social media and also send it to potential customers.
So, if you are on the fence wondering if you need a brand shoot, take this as your sign to just go for it, you wont regret it.
You can find out more about my membership by visiting my website. I am so passionate about helping people that you get 7 days for free! Definitely worth a look.
Start Your Journey (somethingamazingloading.co.uk)
You can also find out more about me on my Linktr.ee
Have a blooming lovely day
